A presentation for WordPress Findhorn, April 2013, by Mark Rowatt Anderson
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Convincing Google* that a specific page on your web site is useful and relevant to people searching for specific keywords
*and all the others. Most of the principles apply to all search engines, but in this talk I'm focusing on Google. Besides, I don't think I've ever met anyone who uses the other search engines ;-)
Searching google.com from US
Searching google.com from UK
Searching google.co.uk from UK
Searching google.co.uk from US
search: community
search: findhorn community
<h1>Heading 1</h1>
<center><b><font size="10">HEADING 2</font></b></center>
*for search engines
h1 {
font-size: 48px;
text-align: center;
font-weight: bold;
text-transform: uppercase;
}
<h1>Heading 1</h1>
<center><b><font size="10">HEADING 2</font></b></center>
<a href="http://example.com">a great article on SEO</a>
<a href="http://example.com">click here</a>
search for 'awesome':
site:www.example.com/am-i-in-google
site:www.example.com
What topics would you like?
Mark Rowatt Anderson
(0797) 123 1239