Selling Online

Overview

• Before you start
• Overview of options
• WordPress plugins
• Examples
• Hands on
• Q&A

But first...

• Have you updated to WordPress 3.6.1?
• Next meeting Monday 4th November

What do you want to sell?

• A few items
• Lots of items
• Digital goods
• A service
• A subscription
• A donation

Pick the right tool for what you want to do

How do you want to sell?

• Self fulfillment
• Third party fulfillment
• Integrate with existing system

Accepting payment

• Fulfillment services
• Paypal
• Amazon Payments
• Stripe
• GoCardless (uses direct debit)
• SagePay
• ... and many others

Also new offline payment options
iZettle and Paypal Here card readers

Be legal!

• UK Distance Selling Regulations
• PCI-DSS
• Laws vary by country...

Simple DIY tools

• Paypal
  • invoice
  • button
  • shopping cart
• Ebay
• Amazon listing

Fulfillment services

• Amazon (fulfillment, affiliate, Kindle)
• Apple (iTunes, App Store, iBookstore)
• Eventbrite (events)
• Blurb (books)
• ... and many more

Usually higher transaction cost, but much less effort

Some examples

• Joyful Parents (Paypal cart)
• Speyside Craft Brewery (Paypal cart)
• Some Things Not Easily Explained (HP Magcloud)
• 49th Parallel (Shopify)
• Alexander Chapman Campbell (WordPress/WooCommerce)

Hands On

• Simple PayPal button
• WooCommerce

Next meeting

Next meeting Monday 4th November

(first monday of month)

These slides available from http://findhorn.cc/wpfh