Selling Online

ecommerce with or without WordPress

A presentation for WordPress Findhorn, September 2013, by Mark Rowatt Anderson

to view slides, use the left/right & up/down keys; press `esc` for a view of all slides


  • Before you start
  • Overview of options
  • WordPress plugins
  • Examples
  • Hands on
  • Q&A

But first...

  • Have you updated to WordPress 3.6.1?
  • Next meeting Monday 4th November

What do you want to sell?

  • A few items
  • Lots of items
  • Digital goods
  • A service
  • A subscription
  • A donation

Pick the right tool for what you want to do

How do you want to sell?

  • Self fulfillment
  • Third party fulfillment
  • Integrate with existing system

Accepting payment

  • Fulfillment services
  • Paypal
  • Amazon Payments
  • Stripe
  • GoCardless (uses direct debit)
  • SagePay
  • ... and many others

Also new offline payment options
iZettle and Paypal Here card readers

Be legal!

Simple DIY tools

  • Paypal
    • invoice
    • button
    • shopping cart
  • Ebay
  • Amazon listing

Fulfillment services

  • Amazon (fulfillment, affiliate, Kindle)
  • Apple (iTunes, App Store, iBookstore)
  • Eventbrite (events)
  • Blurb (books)
  • ... and many more

Usually higher transaction cost, but much less effort

More involved options

...are more flexible & sophisticated

  • Hosted ecommerce solutions
  • Self hosted ecommerce

Hosted ecommerce

  • Many options
  • Take care of all the tech
  • Monthly fees and/or percent of transaction
  • Usually quite customisable
  • But you are stuck with what is offered

Popular hosted examples include
Shopify, Bigcommerce, 1shoppingcart, 1and1

Self hosted ecommerce

  • WordPress
    • Use simple tools
    • Use more involved tools
    • Link to third party systems
  • Joomla, Drupal etc...

Note! Most ecommerce options are not allowed on!

Complex ecommerce

  • Ecommerce frameworks e.g. Magento, Lemonstand etc
  • Much more involved setup
  • Allow complete customisation & integrations

WordPress Plugins

  • Lots of options!
  • Often free
  • ...but beware the extras
  • Customise from wp-admin
  • ...or with more plugins
  • ...or with your own code

Popular Plugins

Some examples

Hands On

  • Simple PayPal button
  • WooCommerce

Next meeting


Next meeting Monday 4th November

(first monday of month)

These slides available from

Thanks for listening

Mark Rowatt Anderson

(0797) 123 1239